5 Secrets to Winning More Sales

Here are five signs you're well positioned to succeed at the art of selling:

 

1. Remember you're in the people business.

Lots of salespeople get caught up in what they are selling and forget that they're in the people business. Your customer wants to be treated personally. I was recently at a dental office that had clearly forgotten they were not in the business of teeth, but of making patients happy and comfortable.

 

Getting attention and maintaining your customers' interest is a huge problem today. But walk into any big-box outlet, restaurant or professional office and you might not even be acknowledged. Before I visit or work with any client, I remind myself, "This is a unique individual who deserves distinct treatment."

 

2. Focus on the results, not the effort.

The sales game is not one of organizing, planning or meetings -- it's about getting results. Sales people often spend time kidding themselves about doing busy work and don't get in front of customers who can buy their products.

 

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