The Art of the Pitch by Peter Coughter

Peter Coughter lives in Richmond, Virginia and is a Professor at the VCU Brandcenter. He consult with and train at Crispin, Goodby, DDB, Cramer-Krasselt, Y&R, JWT and Publicis, among others.

 

The Art of the Pitch: Persuasion and Presentation Skills that Win Business by Peter Coughter is a useful book that takes a close look at the role of persuasion in the creation of a good pitch, revealing a set of tools to approach a pitch or presentation in a way that's natural to each entrepreneur.

 

According to the author: Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative.

 

Coughter presents on his book the tools he designed to help entrepreneurs, business professionals, advertising and marketing professionals develop persuasive presentations that deliver their business. A great book for anyone who needs to get better at presenting, in any industry, but especially the advertising industry. Coughter's readers will learn how to hone their individual own and natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win. All through a fun-filled narrative, humorous sarcasm and anecdotes. Definitely, the Art of the Pitch is an expert and amicable authority on how to be winningly memorable.