The Toilet Paper Entrepreneur by Mike Michalowicz. 1st ChapterDescargar fichero (pdf 1.036Kb)
In The Toilet Paper Entrepreneur, the American entrepreneur Mike Michalowicz argues that the General Accepted Accounting Principles (GAAP), while a standard practice for measuring a company's P&L (profit/loss), is in fact detrimental to an entrepreneur's money management. He argues the use of a method he calls Profit First Accounting (PFA) instead of GAAP alone. Michalowicz is a former monthly columnist for The Wall Street Journal's small-business section, and wrote the Small Business Shortcuts series.
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