Startup Secrets: Go to Market Part II

In this second session from Harvard Innovation Lab (i-lab) you will learn the tactical components of a great GTM plan. They cover the critical elements of a marketing and sales cycle. Learn the basics of inbound marketing, outbound marketing, sales funnel design and optimization, and the importance of customer engagement and validation. - Video from the Harvard Innovation Lab (i-lab), serving as a resource that covers a wide range of disciplines for entrepreneurs interested in innovation and new trends.