7 Ways Mobile Will Change Business In 2014

In 2011, Microsoft Tag predicted mobile Internet use would surpass desktop Internet use by 2014. As 2013 winds down, it’s clear mobile Internet use is at an all-time high, with 63 percent of all cell phone owners admitting they use those devices to go online. The number of consumers who say they primarily use cell phones for Internet access is up to 21 percent.

While desktops will likely remain the primary method of Internet use for most users in 2014, there’s no denying mobile is a big player. For businesses, this means some serious changes as more workers than ever shift from being tied to a desktop or laptop PC to connecting to files from anywhere. This not only enables workers to connect to presentations and documents from anywhere, but it also opens up new concerns for the businesses interested in protecting data.

2014 will also bring more widespread consumer mobile adoption, bringing additional changes to corporate marketing strategies. To prepare for this increasingly-mobile world, here are a few steps businesses should take.

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